Horsepower Trip

Horsepower Trip

Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share at least a certain number?

Do you find yourself juggling with copy and images to make sure to share at least a certain number of social media posts each day?

Everyone seems to be so focused on quantity that we often forget the impact that small, incremental improvements can have in our social media strategy. When was the last time you tried smart variations to see where they took your engagement and conversion numbers?

Granted, experimentation can sound a bit intimidating. I know because I’ve worked with hundreds of entrepreneurs who feel that “social media tests” are some obscure tactics only data scientists can handle. Nothing could be farther from the truth.

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